Why we built s'up
619 million people, at increasingly young ages, are living with chronic back pain.
when we dug into the research, one thing was undeniable: lower back pain is now the single leading cause of disability worldwide and the number is projected to reach 843 million by 2050.
i was one of them. i struggled with back pain myself and when I went looking for help, i couldn't find anything i would use consistently. so i ended up building the healthy habits on my own, the hard way.
— leipakshi, co-founder of s'up
therearetwokindsofpeople:thosewhohavebackpain,andthosewhowill.
the real problem
it was never a lack of tools. it was adherence.
the tools to prevent lower back pain already exist: stretches, strength work, better ergonomics. the catch is that almost no one is willing to keep using them. the gap isn't knowledge. it's adherance.
~80%
of us will experience back pain at some point in our lives
up to 70%
of people abandon the exercises prescribed to prevent it
s'up was built to close that gap: to build healthy back habits that stick.